All the goodness of grains in a lighter, milder-tasting flour. Our unbleached white whole wheat flour is milled from hard white spring wheat - a lighter-colored grain than traditional red wheat - which yields milder-tasting baked goods. Substituting this flour for up to a third of the white flour in your favorite recipes gives you all of the nutrition and fiber of whole grains without compromising flavor. Bakers know that ingredients matter: So we're proud that our white whole wheat flour is made from identity-preserved wheat. What Is Identity-Preserved Wheat? It's wheat you can feel good about: grown from certified seeds, using sustainable farming practices, and traceable from field to flour.