Ah, the bright yellow box. When our rice first appeared in consumer sized packages, it was considered revolutionary. In 1902, such a thing simply hadn't been done yet. Now that same Comet Rice box is a comforting beacon of quality and wholesome deliciousness. Many things have changed in the hundred years since that first consumer sized package of Comet Rice rolled out into the world on a horse drawn buggy, but our wholesome quality has always stayed the same.