Deliciously thick and creamy, Central Market by H-E-B Icelandic-style skyr nonfat vanilla bean yogurt is thoughtfully crafted to be rich in protein, with less sugar.* The ingredients? Plain and simple. The experience? Far from it. A favored provision of Icelanders for nearly 1,000 years, the silky, refreshing mouthfeel of skyr lays a delightfully tart foundation for an abundance of recipes. Dotted with vanilla bean seeds, this skyr delivers unmatched decadence. We invite you to put a scoop atop a slice of warm, oozy pie or add to your favorite smoothie for a vanilla protein punch. • Icelandic-style skyr vanilla bean yogurt • 17g protein per serving • Nonfat • Thick and creamy *45% less sugar than regular sweetened yogurt. Sugar reduced from 21g to 11g per serving.